Feature Advantages and Benefits

SalesMarketing
Written By Matthew Brownoff
Feature Advantages and Benefits Template

Description

The Feature Advantages and Benefits (FAB) Template is used to create FAB statements that are used when either negotiating or selling a product or service in order to explain a feature, what it does (the advantage of it), and how it can benefit the prospective client or customer.

The template is divided into three sections: Features, which include the facts or characteristics about your product or service; Advantages, which explain what the features do; and Benefits which answer why someone should value the advantages.

 
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Matthew Brownoff
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